It was such a great story that, on the day, I took to the stage and committed to funding an initiative that could get this type of message to a broader audience. When I looked at the Conference audience, it was clear to me that Robert was preaching to the converted... the audience was full of marketing professionals. The challenge was to find a vehicle that would allow Finance Directors, Managing Directors and Chief Executives to hear from people like Robert. From this idea, the Albion Dinners were born.
The Albion Dinners are a series of 4 dinners per annum (www.marketingsociety.org.uk). The objective is to bring together senior marketing professionals with other functional Directors and business leaders to listen to stories of marketing led growth.